·Product·5 min read

Why we built PCComparate

The PC-building tools that already existed were either spreadsheets pretending to be apps or affiliate farms pretending to be advisors. We wanted a third option.

The PC-building tools that already existed in 2025 were either spreadsheets pretending to be apps, or affiliate farms pretending to be advisors. We wanted a third option — a tool built with the same craft as the hardware it recommends.

PCComparate started from a simple question: "if I have $1200 and I want to play these three games at 1440p, what do I buy?". Every existing answer to that question required at least six tabs open, a subreddit search, a YouTube benchmark video, and enough hardware literacy to translate all of it. That is not a product. That is a research project the user has to do themselves.

We built PCComparate as a single-input experience: budget, use case, resolution. The output is a validated build with priced components, alternates per tier, and — most importantly — a transparent FPS estimate per game with a confidence badge. The estimate is a heuristic model calibrated on real benchmarks, not marketing math. When a real benchmark exists, we use it. When it doesn't, we show the model's confidence so the user knows when to trust it.

The affiliate economics are disclosed on every card. We think transparency is a feature, not a compliance checkbox. If a reader clicks through Amazon and buys the recommended CPU, PCComparate earns a small commission. That commission is what funds the tool. Hiding it would be dishonest.

We're calling PCComparate M-01 for a reason. It is the first product from Maarkrix's catalog, not a one-off. The stack, design system, and quality bar we built for it are the same substrate every future Maarkrix product will ship on. The catalog is designed to scale from M-01 to M-∞.

If you build hardware, cover PC gaming, or run an affiliate program that treats readers as adults, we should talk. hello@maarkrix.com.